Ad campaing created aprende Institute, an important education platform oriented to Latin audience within the US Market
Aprende a vivir de lo que amas
I chose to start from the concept of "doing what you love" and make a living that way, visualizing Aprende's products not only as an option to enter the labor market, but also as a way to fulfill a dream.
Who wouldn't like to make a living doing what they are most passionate about?
To give this powerful message I used the phrase "Aprende a vivir de lo que amas", taking the opportunity to also make use of the brand.
To develop the images, I chose to make a mix of photos that show the work in a striking and attractive way and combine them with the brand, using the Aprende logo to highlight the worker himself, who is the protagonist of this story, trying to awake the interest of our audience in wanting to be the protagonist themselves.
Final static ads
